Allen Hovious
Allen has been heavily involved with the development and implementation of strategic plans and marketing plans for international, national and local clients. Prior to owning his own consulting practice, he was the driving force for implementing corporate strategic and marketing plans at the Jack Daniels Distillery for eight years. His primary responsibilities were to leverage the brand’s unique character to a growing and multi-faceted target audience while continuing to build valuable brand equity for future use.
He has a wide range of consulting expertise, including strategic management, image-driven marketing, information strategy and organizational productivity. His broad experience includes work across many industries including packaged goods, financial institutions, record companies, entertainment managers, service firms, major manufacturers of durable goods, medical providers, telecommunication companies and a variety of entrepreneurial ventures.
His techniques help companies understand their total business; and, as a result, morale, performance, communication and accountability are improved. His unique method of diagnosing an organization’s strategic needs and his low-key, team approach to implementing the plans have earned him long-term relationships with many nationally known companies such as BMI (Broadcast Music Incorporated), Jack Daniel Distillery, Diners Club International, and Sara Lee Foods.
Tags: Planning
