LBMC, PC, one of the Southeast’s largest Accounting and Business Consulting firms, is proud to announce that LBMC has won the 2016 National Branding award at the Association of Accounting Marketing (AAM) Summit last week.
The award recognizes the successful rebrand in creating the new brand identity created in collaboration with Greenfield/Belser, a national leader in brand strategy and design for professional service firms.
LBMC “Make a Good Business Better” rebranding phase began over one year ago when the firm approached Greenfield/Belser. LBMC was seeking a fresh look and brand to accompany a leadership transition. At 30 years old, the firm felt the brand was dated and didn’t reflect the innovative and growth occurring within the firm, now serving clients in 42 states and
“The brand is exactly who we are: it is innovative and forward thinking,” said Leisa Gill, Director of Client Experience. “The new LBMC brand materials and website are designed to make the visitor’s journey easy to navigate while providing valuable information rich resources to solve client and prospects pain points.”
Recipients of the AAM-MAAs were announced at the AAM-MAA's Gala that took place during the Association's 2016 Summit in New Orleans on May 5th. Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 88 entries with twenty six winning entries recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.
This year's summit marks the 27th edition for the organization. The AAM Summit is the largest event hosted by the association. Accounting marketing and business development professionals, as well as partners and firm administrators attend the Summit annually to connect with colleagues and learn new strategies to enhance their firm's marketing and promotion efforts.
For more information about LBMC and its Family of Companies visit www.lbmc.com.
LBMC and The LBMC Family of Companies has more than 500 employees, with offices in Chattanooga, Nashville (Brentwood), and Knoxville, TN. Founded in 1984 as a traditional accounting firm, LBMC has expanded its focus to meet a broad range of financial, human resources and technology needs for its diverse client base. Specific services offered by the LBMC Family of Companies include: accounting and assurance services, business and personal tax consulting, investment advisory services, professional staffing, human resources outsourcing, payroll services, technology solutions, IT security, healthcare consulting, planning services, litigation support, business valuations, and mergers and acquisitions.