Allen Hovious, President
of LBMC Planning Services

For the past 30 years, Allen Hovious has been heavily involved with the development and implementation of strategic plans and marketing plans for international, national and local clients. His unique method of diagnosing an organization’s strategic needs and his low-key, team approach to implementing the plans have earned him long-term relationships with many nationally known companies such as BMI (Broadcast Music Incorporated), Jack Daniel Distillery, Diners Club International and Sara Lee Foods.

Prior to owning his own consulting firm, he was the driving force for implementing corporate strategic and marketing plans for Jack Daniel Distillery for eight years. While there, he leveraged the brand’s unique character to a growing and multi-faceted target audience, while continuing to build valuable brand equity for future use.

Allen has a wide range of consulting expertise, including strategic management, brand-equity management, image-driven marketing, information strategy and organizational productivity. His broad experience includes work across many industries, including packaged goods, financial institutions, entertainment management and music companies, service firms, major manufacturers, healthcare providers, telecommunications firms and a variety of entrepreneurial ventures.

Allen is a graduate of the University of Mississippi, where he earned his Bachelor of Science degree in mathematics. He is also a graduate of Harvard University, where he received his Masters degree in business administration. He served in the U.S. Army as a commissioned officer from 1971–1972.