Your sales team closes a custom order for a new customer. Then the production crew works diligently to meet the order’s two-week deadline. The final product meets the customer’s specs and ships on time. But what’s missing?

Everyone was so preoccupied with completing the sale that no one bothered to check the customer’s credit or collect a down payment. What’s more, a billing clerk had to chase down the sales rep and plant manager to get all the necessary information to accurately complete the invoice — which was mailed a month after delivery. Now, everyone’s attention has returned to making the next sale or batch of product, leaving no one to follow up on payment.

If this sounds familiar, you’re not alone. Scenarios like this play out in factories from coast to coast, costing them all big bucks in the long run.

When cash flow doesn’t keep pace with work flow, manufacturers need to take a hard look at their billing practices to ensure no jobs fall through the cracks. Here are six ways to strengthen your collection process:

  1. Make collections everyone’s job. Poor collections are often blamed on office personnel, but almost every employee has a role in the company getting paid. Salespeople are your front line: They must obtain accurate billing information from customers (phone numbers, email addresses and names of payables personnel), as well as request approval to perform credit checks. They also need to negotiate contract terms — such as early-bird discounts, late payment penalties and down payments on custom orders — that will help get money in the door faster.

    In addition, factory workers need to code jobs properly and notify the billing department when orders ship. And office personnel must promptly submit invoices and follow up on unpaid accounts.

    Make sure your workers understand their roles in realizing revenue. And give them adequate training and tools to get the job done efficiently.

  2. Streamline the billing process. You can’t collect what you don’t bill. Set up formal procedures that trigger the creation of an invoice as soon as the delivery truck pulls away from your dock. Electronic billing systems allow companies to send real-time invoices via email or text. Most e-billing systems also enable online payment and purchase orders, as well as automatic re-orders, if applicable.
  3. Assign dedicated collections personnel. Dedicated representatives should be assigned to handle each customer’s billing issues. This allows your office staff to develop a rapport with customers. It also improves accountability. If a billing rep’s collections continually fall behind, you can take a closer look at whether the problem stems from the employee or the customers he or she covers.
  4. Manage overdue accounts. Someone, possibly your controller or finance officer, should be in charge of monitoring aging. Each week, he or she should report to the owners about the percentage of receivables in the 0-30 days category, 31-60 days category, and beyond. Doing so allows you to detect and reverse negative patterns before they have a business impact.

    Develop a timeline for acting on overdue accounts. For instance, after 45 days, you might call or send a reminder text to customers who haven’t responded after the first bill. By pursuing these accounts before too much time has passed, you send the message that the company intends to get paid but is willing to work with the customer to resolve payment-related questions or problems.

  5. Provide performance incentives. Too often, incentives are based on revenues, not profits or cash flow. Consider structuring your incentive program based (at least partially) on collections. For example, offer a bonus to workers if the company has 50% or more of accounts receivable in the 0-30 days category or keeps keep bad debt write-offs below 5%.
  6. Consider factoring. It takes time to rein in collections. If your company needs immediate access to cash, factoring can be a short-term solution. Here, your receivables are sold to a third-party collections agency, usually for 60 to 85 cents on the dollar. This may seem expensive, but it can provide instant cash and free up employees for implementing long-term collections improvements.