Scarlett Hotel Group is focused on hotel management, acquisitions, and development. Owned by Andrew Scarlett, Rob Sadoff, and Zio Pekovic, Scarlett Hotel Group acquired its first hotel property in Clearwater, Florida in June of 2016. Coming from a background of larger hospitality organizations, the group saw an opportunity to flourish within the industry by taking a hands-on, entrepreneurial approach. The team now acquires, develops, and manages quality hospitality assets—particularly Marriott, Hilton, and Hyatt Brands—with 155 employees across all locations.
Scarlett Hotel Group is equipped to work with real estate investors who are looking for investments within the hotel space that may not have the firsthand knowledge on how to run the demanding day-to-day operations of these assets. “Since we have no long-term leases and rent our ‘real estate’ daily, there is very little crossover to anyone who owns or manages retail, industrial, or multi-family real estate,” says Rob Sadoff, Principal & Co-founder at Scarlett Hotel Group. Other clients who are interested in Scarlett Hotel Group’s services are accredited investors looking to diversify their holdings. “Hotel real estate yields a much higher return to these investors, so many of the same people look to place their money with our investment arm as well,” adds Sadoff.
As for a typical day at Scarlett Hotel Group, Sadoff says, “Hotels wake up early, and while our customers may sleep, we do not have the same luxury. Running a 24/7 business never looks the same from day to day.” Typically, you’ll find one of the three Scarlett Hotel Group founders up early while one is up very late. “Being accessible to our properties’ needs is absolutely critical. Once the alarm clock strikes, we are checking in with our general managers, looking at the prior night’s occupancy, and figuring out how to fill up the same night,” says Sadoff. Scarlett Hotel Group’s sales team is hitting the road in their cars or on the phones seeking out new businesses or groups to fill up future dates. Team members are also handling IT issues, accounting reports, HR, payroll, and capital projects daily. In essence, Scarlett Hotel Group’s work never stops.