Last, but not least, we have increased contact with our clients – not so we can sell more, but rather, so we can make sure we’re keeping up with them and the rapidly changing business landscape they face. Proactive communication allows us to know if we need to pivot from our current work to focus on higher priority items. For example, we have been able to help some of our customers with immediate analytics solutions that solved COVID-related problems they were facing, such as improving their labor costs through key analytics focused on labor data.
As a result of truly listening to clients, you have insight that enables you to partner with them in creating unique solutions. At LBMC Data Insights, we have found this to be an incredible opportunity for innovation, not only within our team of data architects, engineers and analysts, but also working with other LBMC experts in technology, cyber security and audit divisions. As we hear new client needs arising from the COVID environment, we can partner with them by exploring creative solutions to problem solve for them. This collaboration is not only valuable and rewarding for the clients, but it is also empowering for our teams across the organization.
Take time to reach out to your clients so they know you are there for them during this time. Proactive communication will not only improve your relationships with them but could also be a tremendous catalyst to delivering value to your clients.
High-performing and successful teams differentiate themselves from others by how they respond in a crisis. The silver lining of the virus is it has reinforced the culture of why I built this business in the first place – for our clients. Putting your clients’ needs first is critical now more than ever. Taking care of your customers – in good times and in challenging times – will set you apart.