As organizations grapple with the impact of 2020 and begin to embrace the new normal with enhanced efficiencies, evolving client needs and potentially different growth drivers in 2021, embracing technology has never been more important. The use of data to understand your customers and manage your practice will be crucial in 2021 and beyond, as clients and prospects have changed. Customers are more technologically advanced than they ever have been, expecting 24-7 access and increased delivery speed of products and services. The ability to order a product with the click of the button on your phone and have it delivered the next day is becoming more the rule than the exception.

Read the TSCPA Journal article.