Like many industries, technology has transformed the way restaurants do business. Gone are the days where one must stand in line for their coffee or have their barista forget how to spell their name…with a customer’s experience top of mind, technology is not only improving that experience but doing it autonomously. When it comes to the restaurant business, digital transformation is a mix of greater customer demands—and the technology that can help meet them. Let’s look at the top trends impacting the restaurant industry.
20 years ago, technology and restaurants really didn’t share a common ground. Now, restaurants are having mobile applications created to manage everything from ordering, delivery, and payments, quickly becoming the way diners prefer to enjoy their quick-eats. Papa Johns recently released that digital channels averaged over 60% of its sales within the US, with 70% coming from mobile devices.
Cloud-based restaurant & franchise accounting software
Whether its operating restaurant chains, entertainment venues, resorts, clubs, or other hospitality businesses, it can be challenging to keep accounting and finances on track. Sage Intacct automates restaurant & franchise accounting and financial management to give greater visibility, helping executives make better decisions and boost profitability. Instead of worrying about the intricacies of restaurant software, leaders are free to focus on customer satisfaction.
Self-service kiosks are not just supplemental service opportunities anymore…there are now restaurants that solely utilize these kiosks for ordering. In an effort to make fast food even faster, reduce costs and increase efficiencies, many restaurants are prioritizing self-service technology.
Customer Relationship Management (CRM) technology is a great solution for generating new business and staying connected to customers. CRM technology works by gathering guest profiles into a single database, providing easy access to useful information for all end-users. By using CRM technology, data from various sources, including sales, marketing, and other channels, can be viewed and updated in one place. Technology such as this makes for a more streamlined approach to stay in touch with customers and business.
Big Data and Service
While automation is a key way of improving service, the restaurant industry is taking a long, hard look at how big data can help. This means many restaurant operators are looking at mining customer dining preferences to offer a customized menu and using sensors to monitor patrons and servers movements to create more efficient dining designs. By collecting data on dining customers, owners will be able to serve their customers better to anticipate menu changes, products and services and overall increasing the customer experience.
Are you a restaurant executive looking to take your business to the next level? Contact us today to see how we can help.