Suzanne Reed

Director of Marketing

Image of Suzanne  Reed

Western Kentucky University, Bachelor of Science in Management

A recognized marketing professional and Chief Marketing Officer of the year finalist in 2013, Suzanne has more than 20 years of experience in the financial services, professional services, and payments industry.  

Suzanne is a marketing strategist leader with a proven track record of enhancing brand equity, revenue, and market share. She champions growth by using an integrated approach to marketing and sales that produce profitable results. She has been recognized in several roles for her ability to identify strategies and opportunities to reach goals. 

An innovative entrepreneur, Suzanne has created new lines of business, new processes, groundbreaking policies and procedures for profit as well as not for profit organizations. Inquisitive from birth, she believes in challenging herself and those around her and continually striving to be better.

Suzanne’s career started in financial services with a large regional bank in their management training program where she was exposed to the credit and relationship world.  Over her career, she has worked for many widely known firms both in Nashville and nationally such as American General Life and Accident (now AIG), Bankers Trust (now Deutsche Bank), and former First American (now Regions).  She has been exposed to all sides of professional services through her career in managing client service teams, providing internal consulting and building teams to drive aggressive growth through mergers, acquisitions and organic client acquisition. 

Her approach to marketing has always been a combination of science and art.  Data analytics and creative license, as learned in her early career, have allowed her to guide many successful projects and campaigns.  Her reputation is one of a "Jill of all Trades," because she is able to opine on the operations of a company as well as the financials to help achieve the best results, whether it is establishing new sales processes, procedures, or helping operations create more client-friendly procedures. Because of this, Suzanne's reach has typically been much more holistic than the typical marketer. In today’s highly integrated world of technology and marketing, she embraces the role of Marketing Technologist to create a blend of the sciences and the arts to create sustainable growth strategies in the high touch traditional client relationship world as well as in the digital world.

There's a way to do it better - find it.
Thomas A. Edison

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