Over the past few months, the SaaS community has been hit particularly hard by economic uncertainty. Inflation is rising, VC money is in short supply, and SaaS leaders are holding their breath to see how markets will swing. With a potential recession fast-approaching, B2B SaaS companies need to be well-equipped to navigate the downturn unscathed.

Our goal with this guide is to provide you with actionable strategies and tactics that you can implement across teams (Leadership, Product, Customer Success, Finance) to survive and thrive in volatile economic conditions.

Secure your copy of the guide.

What’s inside this guide?

In the guide, you’ll hear insights from pricing consultants, fractional CFO’s, and SaaS veterans on:

  • Pricing strategies to maximize revenue while reducing spend
  • How to retain users when churn is on the rise
  • How to extend your cash runway and reduce burn rates
  • Which financial metrics and KPIs you should be tracking
  • Proven methods for protecting your most valuable financial asset: cash

But first, a quick note on the VC landscape.

Relying on VC Funding to stay afloat? Think again.

After several years in which capital flowed freely and the entire venture capital ecosystem and startup market marched in lockstep toward bigger, faster rounds at higher prices, the days of easy money are over.

The big global venture capital pullback we were all expecting is finally here.

In the first three months of 2022, global funding fell 19% to $144 billion from Q4 of 2021—the largest quarter-over-quarter percentage decline in nearly 10 years.

Now, the global venture ecosystem continues its slowdown in Q3 of 2022 as funding decreases 34% quarter-over-quarter. This steady decline in SaaS company valuations and exits has mostly affected later-stage deals, and it’s now trickling down to the rest of the private markets. With VC rounds in short supply, many SaaS founders feel torn between raising a down round and keeping enough cash in reserve to stay afloat.

We believe you don’t have to raise another round just to beat a market downturn. It’s time to batten down the hatches and start taking action to ward off churn, maximize revenue, and maintain financial stability.

Download the guide for more insights.