In today’s tight labor market, employers need to offer more than just a paycheck to entice workers. Good benefits, above-average wages, and time off are a few ways to do this, but offering professional development opportunities can also draw in top talent.

Good employees are always striving to seek more knowledge, polish their professional skills, and aim for excellence each day on the job. They want jobs that help them build a career. By offering opportunities for employees to grow, employers can attract driven talent and benefit from more skilled employees.

5 Key Reasons Employers Should Invest in Professional Development

From a Human Resources perspective, here are five key reasons why employers should invest in ongoing professional development for employees.

1. Attract Top Talent

As the world returns to normal from the pandemic, employees and job-seekers are demanding more from their jobs than ever before. Professional development opportunities are attractive to job seekers that want to build a career rather than just work a job.

2. Higher Productivity

Every employer wants a high rate of productivity from their employees, right? When professional development opportunities are encouraged and made available, employees can gain updated knowledge and skills that can ultimately lead to an increased level of productivity for your business.

3. A Boost in Morale

Many employees have felt burnt out or unappreciated during the pandemic. What better way to show an employee that you value them than by investing in opportunities for them to improve themselves, personally and professionally? Offering growth opportunities for employees can help retain high-achievers. It can even help employees perform better!

4. The Pursuit of Excellence

Certification courses, higher education, or even speakers and workshops can be highly motivating activities for employees. These professional development opportunities help employees seek out excellence in their work.

5. Investment in the Future

When an employee learns new knowledge or skills, they are more equipped to then teach and train newer coworkers who join the team after them. Professional development is an investment in future leaders who can smoothly transition into higher-ranking roles as individuals retire or seek other career opportunities.

LBMC Employment Partners is a trusted HR outsourcing company that assists employers with important HR tasks such as creating and delivering professional development solutions. To learn more, contact us today!

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