Employee engagement surveys are a common tool for employers to understand the ways in which employees look at their specific jobs and company leadership. Recent CEB data tells us that 80% of senior leaders believe good employee engagement is a critical part of achieving their business objectives, and 92% of companies utilize employee engagement surveys. However, there are also opinions that employee engagement should be redefined beyond an "annual HR measure" to a continuous, holistic part of an entire business strategy. So, are employee engagement surveys effective, and do they garner enough participation to contribute to productive outcomes?

As companies spend over $720 million each year on employee engagement, participation in surveys is at record lows — 13% according to Gallup. It’s not only important for employers to organize the best and most effective survey questions, but it is equally important for employers to communicate to employees the value of these surveys and then find appropriate ways to take the information gathered and produce obvious results that will improve the overall employee experience. If you’re on the fence about whether to do employee engagement surveys, consider these reasons employee engagement surveys matter, as well as what to include within them.

Why Employee Engagement Surveys Matter

As stated above, employee engagement surveys are valuable, because they can inform an employer about how employees feel about their jobs, the leadership, and the company. Even more, employee engagement surveys can provide good insight on how interested employees are about offering their voice for feedback and solutions. Employees want to feel valued, so when they can lend their opinions in honest and vulnerable ways, it sends a message that the employer values their hands-on wisdom and expertise. These surveys can also help guide organizational development, showing employers and company leaders the best ways to manage people and resources. All in all, the efforts involved are worth it when the proper time and attention is spent on the results collected.

What to Include in Employee Engagement Surveys

A variety of questions can be used to collect important data within employee engagement surveys, so it’s critical that employers make sure to tailor their surveys with questions that are relevant to the company’s specific culture and mission. When it comes to general questions to include, here is a great list to use as a starting point. In addition to general questions that should be included, it’s also good to add in some company-specific questions that relate to the environment, work conditions, culture, and leadership. This will help you to craft a much better results strategy that can help you improve your specific company culture and environment in meaningful and tangible ways.

There's a lot that goes into a successful employee engagement survey, and our experts are ready to help. Contact us today to speak with a trusted professional about how we can customize a plan that works best for you.