Employee engagement surveys are a popular HR solution for employers who want to understand how employees see their jobs and the company leadership. Recent CEB data tells us that 80% of senior leaders believe good employee engagement is a critical part of achieving their business objectives, and 92% of companies use an employee engagement survey.
However, there are also opinions that employee engagement should be redefined beyond an “annual HR measure” to a continuous, holistic part of an entire business strategy. So, is an employee engagement survey an effective HR solution, and do they garner enough participation to contribute to productive outcomes?
As companies spend over $720 million each year on employee engagement, low participation is always a concern for company leaders. However, according to Gallup, employee engagement is on the rise. It’s not only important for employers to organize the best and most effective survey questions but to also communicate to employees the value of these surveys and then act on their responses. If you’re on the fence about whether to do an employee engagement survey, consider these reasons employee engagement surveys matter, as well as what to include within them.